Preparation H
Organic social for @preparationh.
Spelling hemorrhoid is a pain in the ass.
Noah Kahan
We noticed pop folk singer/songwriter Noah Kahan opening up about his struggle with hemorrhoids, something rarely shared by public figures, so we knew we had to start interacting with him.
Noah must have noticed our attempts, but his team still wasn’t responding…
…so we kept trying.
Our last ditch attempt: send him product.
Not only did Noah hand it out at his show and toss it off the stage as part of his act, he created and shared several pieces of content about Prep H to his millions of fans—at no cost to our client.
Fans loved his on-stage antics and posted their own videos on TikTok.
Our team’s response: