Certified Angus Beef
High Steaks
Challenged to “make beef cool again,” we found that food-enjoyers expect meals to take them on a culinary journey. So we created the most extreme and exclusive must-have dining reservation of the year, bolting a kitchen and table-for-two to the side of a Coloradan cliff.
Results
328 total earned placements
1.1B earned impressions
1.2M net new users to the Certified Angus Beef brand reached through High Steaks paid social campaign
Sizzle Reel - Joel McHale
Sizzle Reel - Zach Rocheleau
The Mini Doc
CD: Marc Dionne
AD: Laura Henschel, Gabriela Rodriguez, Matt Black