Certified Angus Beef

High Steaks

Challenged to “make beef cool again,” we found that food-enjoyers expect meals to take them on a culinary journey. So we created the most extreme and exclusive must-have dining reservation of the year, bolting a kitchen and table-for-two to the side of a Coloradan cliff.

Results

328 total earned placements

1.1B earned impressions

1.2M net new users to the Certified Angus Beef brand reached through High Steaks paid social campaign

Sizzle Reel - Joel McHale

Sizzle Reel - Zach Rocheleau

The Mini Doc

CD: Marc Dionne

AD: Laura Henschel, Gabriela Rodriguez, Matt Black

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