TUMS

Organic social on the @tums account.

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The Tortured Tummies Department

As Taylor Swift released her latest album, The Tortured Poets Department, our team was one of the first brands to post a parody, racking up the most organic views, likes, saves, shares and new followers the account had ever seen. Both industry publications and TUMS girlies took note.

TikTok: +1.6M views, +238K likes

Instagram: +31.7K likes